Tag: shampoo

[211]

In 1970s, Chinni Krishnan saw an opportunity to disrupt the FMCG market in India by introducing smaller pack items targeted towards economically weaker section of the society.
In 1980s, his son C.K. Ranganathan carried the legacy forward by launching a product named after his father. The product disrupted the market, and is something which has become quite common these days.
Can you identify the product that was launched? Or what was unique about it?

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Chik Shampoo, named after the initials of Mr Chinni Krishnan. The shampoo was sold in small sachets, unlike in 100-500ml bottles which was common then.
The company that his son founded was CavinKare, which is an FMCG business present in multiple categories today.
Read More.

[200]

The English word X comes from the Hindi word chāmpo चाँपो (more familiarly known as champi चंपी).
Which itself ultimately comes from the Sanskrit word chapati (चपति), meaning to press, knead, sooth.
X was introduced in Britain by Sake Dean Mahomed in 1815 and has now become ubiquitous the world over.
Can you identify X?

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Shampoo
The shampooing was prevalent widely in the Indian subcontinents with local herbs, and was later popularized in the west through brands.
Read More about the history of shampooing.