In 1970s, Chinni Krishnan saw an opportunity to disrupt the FMCG market in India by introducing smaller pack items targeted towards economically weaker section of the society.
In 1980s, his son C.K. Ranganathan carried the legacy forward by launching a product named after his father. The product disrupted the market, and is something which has become quite common these days.
Can you identify the product that was launched? Or what was unique about it?