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The “X Meter” is a phenomenon where there was a sudden influx of business for providers of X in areas with concentrated US government activity (like Washington DC, where the White House and the Pentagon are located) just before major world events in the 1980s and 90s (notable examples being the first Gulf War and the US invasions of Panama and Grenada.)

This was first noticed in 1990 just prior to the Iraqi invasion of Kuwait, when CIA personnel gathered at the Pentagon to discuss the ongoing issue, and one Frank Meeks realized a lot of his business traffic during that time (especially at night) was directed at the Pentagon. Business continued to boom right into 1991, with business spikes very reliably tied to major announcements from the White House and the Pentagon, a series of events the public dubbed the “X Meter”. Similar trends were spotted in hindsight in the 80s.

Naturally, the powers that be weren’t too amused by this trend being publicized, and government offices were instructed to change their tactics to break this pattern.

What is the X in question?

Show Answer
Pizza.

Frank Meeks owned a chain of 45 Domino's restaurants in the DC area and noticed a surge in orders the night before a major announcement would be made the next day. The CIA realized this made for a pretty big operational security hole, so they switched to ordering from other outlets at randomly staggered times to throw curious observers off.