Tag: nike

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The product X  was a collaboration between Nike & X Foundation & became one of the largest social cause campaigns in history.
The idea was based on a similar product that Nike used to market for basketball called ‘baller’. The colour was chosen due to its connection with a certain sport. It ended up being a good selection, as the colour popped when worn by celebrities across the world.
Identify X.

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Livestrong band, associated with Lance Armstrong & his foundation for fighting cancer.
The product was manufactured by Nike & became more successful than anyone imagined.
The colour yellow was chosen because of its tie to Lance. The rider with the fastest cumulative time during the Tour de France earns the right to wear the yellow jersey.
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The U.S. Olympic Team Trials – Track & Field were held in Eugene, Oregon this week on the campus of the University of Oregon. The event was held in the small college town due to its history with the sport.
Can you name the company started in Eugene, Oregon (by two college alums) which as a distributor to a Japanese company & went on to ‘invent’ jogging?

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Nike
The company was founded by Bill Bowerman & Frank Knight first as Blue Ribbon Sports, importing Onitsuka shoes from Japan. Later they went to launch their own line of products under Nike.
Read More about how the company popularized jogging in the US.
Watch Snoop Dogg run 200m at the event.