Logo | Thinking Pipe

As a way to make their product stand out from the competition, one of the founders of this company would sign each finished product package to imply that it had been personally inspected and was the real deal.
With increasing demand, they designed a stylized, enhanced version of the signature in bright red, multiple iterations of which have served as the iconic logo for the company — up until very recently, when it was split into two entities, one of which now bears the full name of the founder and an expanded version of the logo.
What (former) company?

Show Answer

Kellogg's, which was rebranded to Kellanova in October 2023 after the North American cereal division was spun off into a separate company called WK Kellogg Co.