This river in Milan gets its name from a Greek word that means “light, quick and nimble”.
A brand was launched from a factory next to the river, and named after the river, since the founder wanted his new product to have the same attributes as the name stood for.
Which now-defunct brand once hugely popular in India are we talking about?
The name is derived from the word Lambrate, the suburb of Milan named after the river Lambro which flows through the area, and where the factory was located. Lambretta was the name of a mythical water-sprite associated with the river which runs adjacent to the former production site.In 1972, the Indian government bought the machinery of the Milanese factory, creating Scooters India Limited (SIL) in order to produce Lambretta scooters and also Lambro three-wheelers, the latter under the name Vikram for the domestic market.
