Some people trace back the origin of this movement to the movie Jurassic Park (1993), which showed that movies (or media in general) can have a huge potential, even more than the sales of a large car company.
This prompted the government of the time to invest in cultural exports. 30 years later, this has translated one of the most popular YouTube videos of all times, a barrage of TV shows and world famous music bands.
What is the name of the movement/country it is associated with?