Tag: ipl

[356]

Agilitas is a sports company which acquired the rights to the brand Lotto in India and other geographies last year.
The company was again in the news recently for onboarding a sportsperson as an investor and co-creator.
Identify the sports person.

Show Answer
Virat Kohli
The cricketer recently parted ways with its sponsor Puma and became an investor in Agilitas Sports, taking his brand One8 along with him.
In a similar fashion, read about the history of Roger Federer and the brand On.

[158]

Connect the following companies to the world of sports. Also can you identify the missing company?
logos

Show Answer
These the Title Sponsors for the Indian Premier League. The missing company is Dream 11.
Here's a deep dive on the Sponsors which IPL has had over the years.
Read a great article by The CapTable on IPL's valuation & comparison with other major sports leagues. (behind a softwall)