In Japan, X sounds similar to Kitto Katsu (きっと勝つ), translated as “You will surely win”. The company behind X has tried to leverage this by positioning the product as a good luck charm, especially for students.
The people can also write messages on X & directly mail it via post for good luck.
Also, the product has 70+ variants in the country.
Can you identify X?
Tag: Chocolate
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How is the mountain below related to the world of confectionery?
[82]
1879 turned out to be a damn good year for chocolate, when chocolatier Rodolphe Lindt supposedly (possibly accidentally) left a chocolate mixer running over a weekend and came back to realize he’d created a chocolate that tasted far smoother and richer than ever before, owing to the cocoa butter mixing evenly over granules of cocoa.
What is this process called (and why’s it called that)?