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The product X was a collaboration between Nike & X Foundation & became one of the largest social cause campaigns in history.
The idea was based on a similar product that Nike used to market for basketball called ‘baller’. The colour was chosen due to its connection with a certain sport. It ended up being a good selection, as the colour popped when worn by celebrities across the world.
Identify X.

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Livestrong band, associated with Lance Armstrong & his foundation for fighting cancer.
The product was manufactured by Nike & became more successful than anyone imagined.
The colour yellow was chosen because of its tie to Lance. The rider with the fastest cumulative time during the Tour de France earns the right to wear the yellow jersey.
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X is a measure of protection which is found on personal care products. There is a common misconception that X represents the number of minutes or hours of protection provided.
In reality, X is a relative number for the amount of protection provided, with the product only allowing for 1/X harmful effects. Hence, higher numbers don’t necessarily mean a significant protection.
Can you identify X?

X	%Protection
2	50%
5	80%
15	93.33%
30	96.67%
50	98%

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SPF or Sun Protection Factor in sunscreens.
Governments have banned higher SPFs to stop customers from being misled. In fact, proper application of creams is more important than the SPF number itself.
Everything you need to know about Sunscreens.