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In early 2003, this company launched a marketing campaign in Germany by the name “ich liebe es”.  Later that year, they tied with music star Justin Timberlake to launch a song by the same name. The song topped the charts at the time, and helped the company create a rememberable jingle before their campaign launch in the US.
Name the campaign and the company.

Show Answer
I'm lovin' it by McDonalds.
Listen to the song