William X created an all-steel vacuum flask in 1913 and started mass producing the flasks under his own surname (X). The products continued to exist over the years, but gained mainstream attention in the last 5 years.
The company hired a former Crocs executive, worked with influencers & went viral on social media multiple times.
Can you identify the company & the products that they make?
Show AnswerThe company is Stanley, makers of Stanley Cup.
The company has gone from annual sales of US$70 million in 2019 to $750 million in 2023.
Here's Forbes' take on the Rise of Stanley.
