Who recently ended their multi-decade partnership with a major sports company, to launched their own brand called – Sun Day Red?
Category: Business
[107]
The origin of term X dates back to 16th century England, when spirits were taxed at different rates depending on their alcohol content. Spirits were tested by soaking a pellet of gunpowder in them and then setting the pellet on fire. Id X, a term commonly seen on alcohol bottles.
[106]
In the 1860s, Corsican chemist Angelo Mariani formulated Vin Tonique Mariani, a wine containing a little special ingredient that was said to give it medicinal properties. Mariani claimed it would “restore health, strength, energy and vitality” to those that drank it – and to be fair, it did receive glowing endorsements from many notables of the time, including Thomas Edison, Ulysses Grant, and even Popes Leo XIII and Pius X (Pope Leo actually awarded Mariani a Vatican gold medal for inventing it.)
Naturally, this being the late 19th century, Mariani’s recipe was swiftly duplicated and recreated by others to sell copycat products – including enterprising American pharmacist X, who added yet another special something to the formula. He named the resulting concoction after himself and marketed it as a panacea, accompanied with fantastic claims of it being “a most wonderful invigorator of the sexual organs”, among other things.
Late 19th-century prohibition laws forced X to come up with a non-alcoholic version of the drink, though, and eventually Mariani’s special addition was also removed, resulting in an early version of something that is still popular today.
Who is X, and what did he invent?
[100]
In Hawaiian, the word X means “to bake in the ground” – it can also be used to refer to the Hawaiian food (usually containing pork or turkey) cooked in this manner that is often served at feasts and has since become a major tourist attraction.
X is not to be confused with the very similar-sounding but completely unrelated Y, which is a coffee liqueur made from rum, Arabica coffee, and sugar. Y serves as a key ingredient in several cocktails, some more prominent than others.
What are X and Y?
[94]
In the 1800s, with Britain’s Industrial Revolution in full swing, English workers and craftsmen began to find themselves in increasingly tight competition with the advanced mechanization and factories that enabled mass production of goods, combined with underhanded labor practices implemented by the top bosses in control of those factories to squeeze out as much product as possible.
Naturally, some of them expressed their resentment by going on a violent rampage against the machines that were destroying their livelihoods. Most legendary of these was “X”, who as the tale would have it, smashed two knitting frames in “a fit of passion” — an action that would result in his name being used for the entire movement. The name is still used today to refer to individuals who find themselves particularly opposed to modern technology and its ubiquity.
Who is X?
[87]
X is a small town in Swiss Alps with a population of about 12,000 residents. The town is known for its skiing activities & great climate recommended by authors like RL Stevenson & Arthur Conan Doyle.
However, the town is more in the news for an annual event in which around 2700 people from various nations come & have discussions.
Identify the town.
[81]
This company was originally called Yadi Electronics, named after the Yadi Road in Guangdong, China where it was started. Later, the character ‘Bi’ was added so that it can get an alphabetical listing advantage at trade shows.
The company today is a world leader in a category, which is set to disrupt a 100+ year old industry.
Identify the company.
[80]
As a way to make their product stand out from the competition, one of the founders of this company would sign each finished product package to imply that it had been personally inspected and was the real deal.
With increasing demand, they designed a stylized, enhanced version of the signature in bright red, multiple iterations of which have served as the iconic logo for the company — up until very recently, when it was split into two entities, one of which now bears the full name of the founder and an expanded version of the logo.
What (former) company?
[79]
The Sonny Bono Copyright Term Extension Act introduced in 1998 increased copyright duration for works of corporate authorship to 95 years from publication or 120 years after creation, whichever end is earlier.
The law was seen as targeted step to by a corporation from letting one of their biggest characters from entering into the public domain. So much so that the law is sometimes referred to as _____ _____ Protection Act – named after the character.
In 2024, this character has finally entered public domain.
Name the character & the corporation behind it.
[69]
William Sanderson was a Scotsman who wanted to produce his own blended whisky in 1800s. He prepared one hundred casks of blended whisky and hired a panel of experts to taste them. The batch from a particular numbered cask was judged to be the best, and this provided the whisky’s brand name.
Identify the whisky brand which was created?
[63]
This company is known for awarding one of the most prestigious honours in the culinary industry. Starting from 2024, it will also start awarding ‘keys’ to hotels based on: local character, individuality, architectural and interior design excellence, top-notch service and comfort, and consistent value-for-price.
Identify the company.
[59]
This company was established in 1960 by John Bissell, an American working for the Ford Foundation, New Delhi. He started out exporting home furnishings, before stepping into domestic retail in 1976. Today is known for promoting local crafts and has around 250 stores around the world.
[57]
During the Second World War, the United States established a trade embargo against Nazi Germany, making the export of Coca-Cola syrup difficult. To circumvent this, Max Keith, the head of Coca-Cola Germany, decided to create a new product for the German market, using only ingredients available in Germany at the time.
Which drink did he create, which is now sold around the world these days?
[49]
Id the brand behind the ad.
[44]
Connect the image below to a brand.
[32]
Which company hands out Door Desk Awards to employees who come up with cost saving initiative?
[29]
This drink was first introduced in 2003 and became an instant hit. In the first 10 years it sold 200 million cups. In 2022, the namesake ingredient was added in Merriam-Webster dictionary.
Name the company & the drink they created.
[26]
What did the Subway chain in Pakistan recently launch (a first globally), due to the high inflation being faced in the country?
[24]
In early 2003, this company launched a marketing campaign in Germany by the name “ich liebe es”. Later that year, they tied with music star Justin Timberlake to launch a song by the same name. The song topped the charts at the time, and helped the company create a rememberable jingle before their campaign launch in the US.
Name the campaign and the company.
[19]
Prior to the American Civil War, US accounted for 77% of the cotton consumed in Great Britain. Since majority of this was produced in the Southern states, The Confederacy tried to use this to their advantage. The plan was to blockage cotton shipments to get Britain to side with the Southern states in the war.
However, the plan backfired when Britain turn to another country for their supplies, developing railway lines, industries and uplifting the fortune of a particular port city in the country (which is now known for its ‘mills’).
Guess the country which supplied cotton to Britain. Bonus points for guessing the port city.