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In 1969, Dr. Karsanbhai Patel, a chemist at the Gujarat Government’s Department of Mining and Geology manufactured phosphate free synthetic X, and started selling it locally in and around Gujarat. He sold 15-20 packets of this a day through local dealers before his business boomed.
He named his product after his daughter Nirupama Patel.
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Nirma washing powder
At the time of launch, 1kg of Nirma powder cost Rs 3.5 as compared to HUL's Surf which cost Rs 13.
Today company is not just into detergents, but also building material & pharmaceuticals.
Read about Nirma's journey over the years.